Case Study 03

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Sector
Technology

Engagement
Narrative strategy

Period
2025

Scope
Messaging
Positioning
Content
Conversion

Creating a New Story for a Global Tech Brand

After a series of acquisitions, a global technology company had multiple brands to bring under one roof. Each product had its own audience, language and history, and with a new website launching, loyal customers were being asked to understand familiar tools in a new way.

DOEHLE organized the story around what customers were trying to solve, whatever product they had known before, and built a shared system the newly combined teams could use to plan, write and improve content.

15+

products and capabilities brought into one story

12

Audience types organized around customer needs

1

Shared system for teams that had worked separately

3

Clear next steps for wherever a customer is in their decision

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